Telling a small story is a big deal when done right. Though climate change happens on a gigantic scale, one of the most effective ways to make it emotionally relevant to people is to focus in on how it personally impacts them - and the people and places c
The average person has 50,000 – 70,000 thoughts every single day. That’s a LOT of ideas to be sorted and dealt with! Considering the mental maelstrom, how can we make the complex threat of climate change seem worth not only thinking about, but possibly ma
A “small” climate change story can have a BIG emotional impact. You can help people make a more personal connection with the consequences of climate change by telling an animal’s story. Research strongly suggests that just engaging with animals inspires a
How do you make decisions? Why do you believe what you believe? Most of us would say we analyze the information available to us and then make a rational choice… but it’s not always that simple.