When messaging about climate change, it is important to speak to the values of your audience. From social science studies, we know that protection and responsible management are values that resonate with a variety of audiences. Recently the United States Department of Defense released its 2014 Climate Change Adaptation Roadmap that speaks directly to both these values.
It's important to talk about the "tangibles" of climate change. Since climate change itself is intangible, complex - and downright confusing to many people - communicators should always strive to focus on what makes it real and relevant to the people we're talking to. Tangible examples are a great way to bring things into the present instead of the hypothetical, looming in the future.