The average person has 50,000 – 70,000 thoughts every single day. That’s a LOT of ideas to be sorted and dealt with! Considering the mental maelstrom, how can we make the complex threat of climate change seem worth not only thinking about, but possibly making major life changes to address?
A “small” climate change story can have a BIG emotional impact. You can help people make a more personal connection with the consequences of climate change by telling an animal’s story. Research strongly suggests that just engaging with animals inspires an intent to take some conservation action to help them, but there are steps you can take to translate this intent into action.