Energy conservation can sometimes be confusing, but in this case it’s entirely black and white. I’ve been bragging a bit about not turning on the furnace this year and saving both energy and money. It helps that this winter has been relatively mild around Monterey, so when the temperatures dip I can put on a sweater and stay quite comfortable in the house.
Telling a small story is a big deal when done right. Though climate change happens on a gigantic scale, one of the most effective ways to make it emotionally relevant to people is to focus in on how it personally impacts them - and the people and places close to them.