Most Recent Resources

  • Global Warmings Six Americas_Audience Segmentation Analysis

    This report identifies “Global Warming’s Six Americas” – six unique audiences within the American public that each respond to this issue in a different way. It is based upon an extensive nationally representative survey of American adults conducted in the fall of 2008. The survey included questions about Americans’ climate change beliefs, attitudes, policy preferences and actions, including energy efficiency and conservation behavior, consumer behavior, and political behavior.