How to Talk about Climate Change and the Ocean

This MessageMemo presents the Strategic Frame Analysis® that the FrameWorks Institute conducted on behalf of the National Network for Ocean and Climate Change Interpretation (NNOCCI), supported by the National Science Foundation. To support climate communication and education efforts in informal science education institutions with a marine focus, the FrameWorks Institute conducted a series of studies designed to yield a practical, actionable communications strategy for building public understanding of climate change and its effects on coastal and ocean ecosystems. All in all, more than 9,000 Americans were queried as part of this research.