Global Climate Change as Seen by Zoo and Aquarium Visitors

This report shares the findings of a summer 2011 survey conducted at 15 zoos and aquariums. The results reveal that zoo and aquarium visitors are receptive audiences for climate change education; want to do more to address climate change, yet perceive barriers to doing so; and have access to and experience with virtual social networks and other technology platforms. Furthermore, zoos and aquariums provide visitors with socially supportive contexts for discussions about animal exhibits and connections to nature; and zoo and aquarium visitors’ concern about climate change and participation in behaviors to address climate change systematically vary with their sense of connection with animals.

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