Research On Psychological Distance & Frame Choice

Interesting research from Texas Tech showing how psychological distance from the issue of climage change can affect the effectiveness of different message frames. 

From the article: "In addition, the closer something is positioned, sometimes decreases hope, an abstract emotion, but increases concrete emotions such as fear. Because of this, Chu said it's important for messages talking about climate change happening in the near future to focus on hopefulness in order to decrease that fear."

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