Unaware Audiences

Unaware Audiences

When talking to audiences who are unaware of your theme or issue, such as the impacts of climate change, take a moment to learn what matters to them and discover their values, then use the exhibit or setting to relate to what's important to them. As a segue into a conversation about climate change, you might ask, "Have you heard any news about the strange weather we are experiencing?"

Or if you're standing in front of an open sea exhibit and the visitor expresses surprise at the size of the tuna, never having seen it outside of a can, tie the experience into the energy cycle. "We eat tuna as food, and tuna are perfectly tailored to finding food, too. See how streamlined they are for moving quickly through the water, and how they can tuck their fins into grooves in their sides to prevent drag and conserve energy. Conserving energy from the food you have eaten is just as important as finding the food in the first place. What are ways that we can save energy?"

Analogies are helpful techniques when talking to unaware audiences, as this interpreter uses in front of a rockfish exhibit in response to a visitor's question:

Or you might ask a question or make personal connections, as this interpreter does with visitors to a wetlands exhibit when talking about energy issues:

Lesson Take Away: 

When your audience is unaware of climate change impacts, learn what matters to them so you can relate your theme to their values in a way they can understand, while using the setting to help them relate to the issue.

Last Updated: September 30, 2014