What do people in your area think about climate change? - Yale Project on Climate Change Communication

If you'd like to get to know your audience, Yale's Climate Opinion Maps are now available in a factsheet version, with one for each state, county, and congressional district across the United States.

Use the online tool to customize the geographic region you're intested in, as well as which indicators of public sentiment you'd like to include. You can view this information on their webpage, share the URL, or export it as a PDF. 

This information can help you identify and target your audience's gaps in understand with your climate change communications and focus on the solutions that are most likely to get traction in your community. You might also be surprised how positive public sentiment is, which is valuable and empowering information all on its own!

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