July 2014

NOAA Climate Connection Webinar, Friday August 1, 2014

Kendall Haven conducts research on cognitive and neural aspects of storytelling and its influence on engagement. In this presentation, he will discuss how climate communicators can apply some of his recent findings to their efforts. 

The session will feature information on: 

Narrative Tension (As goes tension, so goes attention.)

* informational elements that establish, maintain, and control reader tension

* elements that satisfy the sense-making needs of a reader's internal neural processing