December 2016

Metaphors Can Counter Misinformation about Climate Change

This is the fifth post in a series about framing ocean and climate change.

Our ability to communicate the science of climate change to the public is as important as ever. The outcome of the recent presidential and congressional elections and the state of public discourse around the environment reflect and reinforce misunderstanding and skepticism of climate change. Polls show that Americans are unsure of its causes and consequences, and many don’t trust scientific information about it. Our work, in short, is cut out for us.