The National Network for Ocean and Climate Change Interpretation is delighted to announce a new online course in effective climate interpretation: Changing the Conversation on Climate and Ocean Change. The course offers an engaging, guided tour of rigorous communications research recently conducted by the FrameWorks Institute on behalf of NNOCCI with support from the National Science Foundation.
Thursday, May 14, 2015, 2:00 p.m. - 3:30 p.m. EST, Registration Link: https://attendee.gotowebinar.com/register/121642032
This new Massive Open Online Course (MOOC) presented by the University of Queensland is free for any and all who wish to enroll. It will feature scientists from all over the world working in climate science, psychology and communication. It will help you understand how people think and why they choose to deny climate science. It will give you tools to help you in conversations with denialists.
About the course
Recently, the Yale Project on Climate Change Communication made available interactive maps that show how opinions on climate change vary across the United States. This is an enlightening tool that will allow policy makers (and interpreters) to better understand their audiences.
My family is made up of Southerners and outdoorsmen. Some called the Great Smoky Mountains home, and others hunt and fish as a matter of course. I grew up visiting lakes and streams, mountains and plains, and spending as much time near the ocean as possible. I attended church every Sunday and Christian school from kindergarten through my senior year of high school. I learned that to waste naught was to want naught. I learned to treat others as I would have them treat me.
Energy conservation can sometimes be confusing, but in this case it’s entirely black and white. I’ve been bragging a bit about not turning on the furnace this year and saving both energy and money. It helps that this winter has been relatively mild around Monterey, so when the temperatures dip I can put on a sweater and stay quite comfortable in the house.
Telling a small story is a big deal when done right. Though climate change happens on a gigantic scale, one of the most effective ways to make it emotionally relevant to people is to focus in on how it personally impacts them - and the people and places close to them.
The average person has 50,000 – 70,000 thoughts every single day. That’s a LOT of ideas to be sorted and dealt with! Considering the mental maelstrom, how can we make the complex threat of climate change seem worth not only thinking about, but possibly making major life changes to address?
A “small” climate change story can have a BIG emotional impact. You can help people make a more personal connection with the consequences of climate change by telling an animal’s story. Research strongly suggests that just engaging with animals inspires an intent to take some conservation action to help them, but there are steps you can take to translate this intent into action.