When messaging about climate change, it is important to speak to the values of your audience. From social science studies, we know that protection and responsible management are values that resonate with a variety of audiences. Recently the United States Department of Defense released its 2014 Climate Change Adaptation Roadmap that speaks directly to both these values.
It's important to talk about the "tangibles" of climate change. Since climate change itself is intangible, complex - and downright confusing to many people - communicators should always strive to focus on what makes it real and relevant to the people we're talking to. Tangible examples are a great way to bring things into the present instead of the hypothetical, looming in the future.
Throughout the tenure of ClimateInterpeter.org—and the various grants and coalitions that this website supports—one of the most frequent requests has been more resources showing effective interpretation around climate change issues. This new training module, Interpretive Techniques for Challenging Topics, is that resource come at last.
Join with colleagues interested in learning about elements of Strategic Framing and how it can help us to communicate about climate change in ways that satisfy our visitors and connect all of our lives to species in our exhibits. This workshop supports AZA’s strategic objectives for climate change education.
When: Saturday, September 13, 2014, 9:00 a.m. - 5:00 p.m.
Where: AZA Annual Conference, Disney’s Coronado Springs Resort, Orlando, FL
This one-day workshop will:
- Kendall Haven conducts research on cognitive and neural aspects of storytelling and its influence on engagement. In this presentation, he will discuss how climate communicators can apply some of his recent findings to their efforts.
The session will feature information on:Narrative Tension (As goes tension, so goes attention.)
* informational elements that establish, maintain, and control reader tension
* elements that satisfy the sense-making needs of a reader's internal neural processing
This week on Monday and Tuesday June 16-17, the U.S. Department of State will host the Our Ocean Conference (http://ourocean.info/). The conference will bring together individuals, experts, practitioners, advocates, lawmakers, and the international ocean and foreign policy communities to gather lessons learned, share the best science, offer unique perspectives, and demonstrate effective actions. The conference aims to chart a way forward, working individually and together, to protect Our Ocean.
The just-released 2014 National Climate Assessment gives a detailed look at climate change impacts across the United States—both regionally and economically. The scientific data are interesting but as we know it is the story of the science that makes it compelling.
The Story Group has produced two video series revealing the human face of these impacts. Using real people who are living the change in "Americans on the Front Lines of Climate Change," we come face to face with the reality of climate change—happening now—in the United States.