Climate & Ocean Science

Resources focused on science and research.

Advocates can make progress on polarized issues by finding new ways into engaging people in different perspectives, rather than trying to knock down the front door with a barrage of facts.
This study by the FrameWorks Institute explores expert and the UK public views of the ocean and marine conservation and “maps the gaps” between them. It includes strategic communications recommendations that environmental advocates can use to...
Check out this beautiful video that's super effective and clear in helping to visualize the impacts of warming and ocean acidification on aquatic animals in nearshore communities. This would be great to use in trainings or presentations preceeded by...
The US Ocean Acidification scientific community has created a website to communicate about OA related events, topics and science. There are specific "teams" dedicated to Citizen Science, Education/Outreach, as well as specific retions. If you are...
This MessageMemo presents the Strategic Frame Analysis® that the FrameWorks Institute conducted on behalf of the National Network for Ocean and Climate Change Interpretation (NNOCCI), supported by the National Science Foundation. To support climate...
A deeper understanding can change attitudes to and judgments about appropriate and accessible solutions. L earn more about gaps and holes —and discover ways to bridge them and fill them in with productive communications tools. 
This article, published on April 12, 2017 by Pacific Standard, gives a good overview of recent research published by New Knowledge Organization on the National Network for Ocean and Climate Change Interpretation (NNOCCI) Project.
Dan Kahan has fascinating research showing how the people who know more about topics like climate change are actually more polarized in their positions. Meaning the problem is not a deficit in knowledge, but a social need to conform to what our peer...
This tool will help you correctly frame climate change messages using the  Heat-trapping Blanket  tested metaphor.
This tool will help you correctly frame climate change messages using the Climate's Heart tested metaphor.

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