Communicating Climate

These resources are relevant for climate change communication.

Advocates can make progress on polarized issues by finding new ways into engaging people in different perspectives, rather than trying to knock down the front door with a barrage of facts.
This study by the FrameWorks Institute explores expert and the UK public views of the ocean and marine conservation and “maps the gaps” between them. It includes strategic communications recommendations that environmental advocates can use to...
George Mason University video on critical thinking and climate change
Last year, 4C researcher John Cook published a study exploring inoculation as a strategy to counter misinformation. He found that misinformation can be neutralized by explaining the techniques or fallacies used to...
This short video describes the NNOCCI network and the national impact they are having on hope and self-efficacy as it relates to climate action. It’s possible to facilitate informative and empowering conversations about climate change.  This video...
Article on Dissenter Arguments Inventory
This manuscript discusses the development of the Anthropogenic Climate Change Dissenter Inventory (ACCDI). Authentic dissenter messages were used to develop an instrument that gauges individual’s “buy-in” to misinformation. Through principal component...
Check out the link above for some words of encouragement for the current climate action situation from the Executive Director of the Monterey Bay Aquarium, Julie Packard. “ We stand with leaders in California , and other states and nations,...
This MessageMemo presents the Strategic Frame Analysis® that the FrameWorks Institute conducted on behalf of the National Network for Ocean and Climate Change Interpretation (NNOCCI), supported by the National Science Foundation. To support climate...
A deeper understanding can change attitudes to and judgments about appropriate and accessible solutions. L earn more about gaps and holes —and discover ways to bridge them and fill them in with productive communications tools. 
This video was created by the incomparable Hannah Pickard, to share the story of NNOCCI, and the impact we've had thus far. As our message of hopeful, solutions-oriented climate communications spreads, we have developed a community of 'framing...
This is the Power Point for an 80 minute session Kathy Schulz and I presented at the National Association for Interpretation Region 9 workshop in April 2017.  We chose to focus on only the HTB metaphor and to emphasize those cultural models we thought...

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