Interpreting Climate Change with National Network for Ocean and Climate Change Interpretation (NNOCCI) Workshop at NAI National Conference
Tuesday, November 10, 2015 from 8:00 a.m. to 4:00 p.m.
This workshop will explore techniques of strategic framing to interpret climate change. This is a research-based approach to communications that helps to engage audiences in thinking productively about how they can participate in creating or supporting solutions to climate change. Participants will learn to apply framing tools, including universal values, metaphors, explanatory chains, and solutions. Learning to use these approaches carefully can help tell a core story about climate change in a way that increases the likelihood that audiences will think positively and constructively about ways to address the issues.
Instructors: Nancy Hotchkiss, Steve Gerkin, and Rachel Riesbeck
Maximum Number of Participants: 30
Minimum Number of Participants: 10