Protection Reframe Card

This printable PDF has tips for correctly applying the research-tested Protection value for use in your climate change communications. Protection is a value that has been identified by social science researchers to appeal broadly across demographics and political persuasions and cen help prime solutions thinking and a civic mindset around the issue of climate change, instead of triggering unproductive thought patterns. By using shared values, we can help the public see how supporting climate change action fits into their existing world view. The Protection value emphasizes the need to shield the things we care about from harm. It also underscores the importance of risk reduction, concern for the welfare of others, and preserving habitats & ecosystems we depend on. 


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